Lead Generation

25 Welcome Kit Ideas For New Insurance Customers

25 Welcome Kit Ideas For New Insurance Customers

Selling insurance is hard. Really hard! In fact, making a sale is so hard that agents often forget the most important part of building a successful insurance agency: Developing a ROCK-SOLID relationship with every client. There’s no better time forge that relationship and boost the lifespan of your clients than immediately after the intital sale, Continue reading 25 Welcome Kit Ideas For New Insurance Customers

34 Insurance Agency Retention Strategies: The Ultimate Agent Resource

34 Insurance Agency Retention Strategies: The Ultimate Agent Resource

Retention is necessary to build and maintain a successful insurance agency. Every agent knows that. You know small boosts in retention will grow long term profit immensely. You know it costs more to get new customers than to keep current ones. And you probably know the pain of losing more policies than you wrote in Continue reading 34 Insurance Agency Retention Strategies: The Ultimate Agent Resource

Networking Tips for Insurance Agents: 34 Smart Ideas

Networking Tips for Insurance Agents: 34 Smart Ideas

I don’t like networking events. I don’t like the fake smiles, cheesy jokes, overbearing personalities, awkward conversations, and unsolicited advice. And of course I can’t stand the sales pitches for crap I will never ever buy. On the bright side… sometimes there’s alcohol. Although I’m a die-hard internet marketing guy I know these two things Continue reading Networking Tips for Insurance Agents: 34 Smart Ideas

27 Referral Marketing Ideas to Get Referrals And Sell More Insurance

27 Referral Marketing Ideas to Get Referrals And Sell More Insurance

I know a few agents who hate asking for referrals because they’re afraid of bothering clients or asking for “too much”. I understand the mentality, but it’s wrong. When you make it easy and risk-free for clients to refer your agency, you are doing them a favor! Why is that? Because referrals are social currency.¬†We Continue reading 27 Referral Marketing Ideas to Get Referrals And Sell More Insurance