July 2018

Manbassadors: Male Champions of Female Issues, Equality, and Diversity

Manbassadors: Male Champions of Female Issues, Equality, and Diversity

In a generation where diversity is coherent and discrimination is widely frowned upon, most women and male champions are still fighting for equality. In recent news, for the first time in history, Saudi Arabia issues its first driving licenses to women. This is the result of women and men, also known as manbassadors, fighting together for Continue reading Manbassadors: Male Champions of Female Issues, Equality, and Diversity

25 Welcome Kit Ideas For New Insurance Customers

25 Welcome Kit Ideas For New Insurance Customers

Selling insurance is hard. Really hard! In fact, making a sale is so hard that agents often forget the most important part of building a successful insurance agency: Developing a ROCK-SOLID relationship with every client. There’s no better time forge that relationship and boost the lifespan of your clients than immediately after the intital sale, Continue reading 25 Welcome Kit Ideas For New Insurance Customers

The Perfect Insurance Agent Elevator Pitch in 4 Steps

The Perfect Insurance Agent Elevator Pitch in 4 Steps

Today’s article was contributed by guest author Avery Manko from The Manko Company. Thanks Avery! Let’s face facts: to the average person, insurance is not exciting or interesting. Adding insult to injury, I’d be willing to bet that most folks think insurance is a necessary evil and are not thrilled about paying premiums. Writing new business in Continue reading The Perfect Insurance Agent Elevator Pitch in 4 Steps

34 Insurance Agency Retention Strategies: The Ultimate Agent Resource

34 Insurance Agency Retention Strategies: The Ultimate Agent Resource

Retention is necessary to build and maintain a successful insurance agency. Every agent knows that. You know small boosts in retention will grow long term profit immensely. You know it costs more to get new customers than to keep current ones. And you probably know the pain of losing more policies than you wrote in Continue reading 34 Insurance Agency Retention Strategies: The Ultimate Agent Resource

22 Ways to Thank Your Insurance Agency Customers

22 Ways to Thank Your Insurance Agency Customers

I’m no relationship expert. Just ask my wife. But I know you need to go out of your way to show appreciation for the other person in any relationship, otherwise it will deteriorate and eventually die. But you don’t want relationship advice from me. (trust me) Let’s talk about your agency instead. How healthy are Continue reading 22 Ways to Thank Your Insurance Agency Customers

Networking Tips for Insurance Agents: 34 Smart Ideas

Networking Tips for Insurance Agents: 34 Smart Ideas

I don’t like networking events. I don’t like the fake smiles, cheesy jokes, overbearing personalities, awkward conversations, and unsolicited advice. And of course I can’t stand the sales pitches for crap I will never ever buy. On the bright side… sometimes there’s alcohol. Although I’m a die-hard internet marketing guy I know these two things Continue reading Networking Tips for Insurance Agents: 34 Smart Ideas

17 Ways to Sell More Insurance by Practicing and Studying Sales

17 Ways to Sell More Insurance by Practicing and Studying Sales

You’re either born to sell or not. That’s B.S. (pardon my French acronym). It’s like saying you’re born to be a world-class athlete and hard work has nothing to do with it. Try telling that to Ray Lewis. Sure, we’re all born with different abilities but: No one ever achieves greatness without practice. Practice makes Continue reading 17 Ways to Sell More Insurance by Practicing and Studying Sales

29 Ideas to Cross-Sell More Insurance to Current Clients

29 Ideas to Cross-Sell More Insurance to Current Clients

Sometimes cross-sales fall in your lap. “Do you guys also do life insurance?” Beautiful thing, huh? Most of the time though, you have to work hard to make it happen. I’ll assume you’re already good with the ones that fall in your lap, today I want to give you a bunch of ideas for making Continue reading 29 Ideas to Cross-Sell More Insurance to Current Clients

How to Sell Insurance On Value Instead of Price – 14 Sales Tips

How to Sell Insurance On Value Instead of Price – 14 Sales Tips

What do computers, monkeys, and my 3 year old daughter all have in common? They can all sell insurance on price alone. A professional insurance salesperson (like you) must be able to connect with prospects and help them understand and internalize the value of the insurance you’re selling. If you only sell insurance on price, you Continue reading How to Sell Insurance On Value Instead of Price – 14 Sales Tips

27 Referral Marketing Ideas to Get Referrals And Sell More Insurance

27 Referral Marketing Ideas to Get Referrals And Sell More Insurance

I know a few agents who hate asking for referrals because they’re afraid of bothering clients or asking for “too much”. I understand the mentality, but it’s wrong. When you make it easy and risk-free for clients to refer your agency, you are doing them a favor! Why is that? Because referrals are social currency. We Continue reading 27 Referral Marketing Ideas to Get Referrals And Sell More Insurance